Digital Marketing (Professional)

What learn

Digital Marketing Process (Define, Create, Attract & Convert)

Branding & Digital Presence Creation (Includes Website Creation)

Digital Content Strategy & Production (Blogs, Creatives, Videos, Infographics etc)

Organic Traffic Generation through Search Engine Optimization (SEO)

Digital Advertising (Google Ads, Facebook and Instagram Ads, LinkedIn Ads and Outbrain Ads)

Social Media Marketing (Facebook, Instagram, LinkedIn, Pinterest and Twitter)

Digital PR (Influencers and Blogger Outreach)

Lead Generation Techniques & Marketing Automation (Includes Email Marketing)

Web Analytics (Measurement, Analysis and Insights)

AI-Based Digital Marketing (Concept & Tools)

Starting, Growing & Monetizing a Youtube Channel

Making Money Through Affiliate Marketing

Monetization Using Google Adsense & Facebook

Freelancing in Digital Marketing

Building Your Personal Brand Online

Bonus: Starting and Managing an Online Business

Bonus: Starting and Managing a Digital Marketing Agency

Course Content

14 sections • 46 lectures •

	Why Digital Marketing?		mb
	Traditional versus Digital		mb
	Mindset behind Digital Marketing?		mb
	Expectations on when to Advertise Online		mb
	Generating Unique Content from the Ideas		mb
	Advanced Lists & Segmentation		mb
	Getting Traffic to the Offers		mb

	What is Domain, Hosting & Cpanel		mb
	Introduction to CMS (Content Management System) and WordPress		mb
	Installing WordPress and Launching a Website		mb
	Customisation and Blog Setup		mb

	Generating Ideas for Articles & Infographics		mb
	Graphic Designing using Canva		mb
	Curating Content		mb

	Introduction to SEO		mb
	On-Page SEO		mb
	Off-Page SEO		mb
	SEO Audits, Tools, Measurements		mb

	Introduction to Social Media, Facebook Marketing, Content creation for social media		mb
	Facebook Marketing and Advertising		mb
	Instagram Marketing		mb
	Tools for SM Scheduling, Listening & Analytics		mb

	Basics of Search Engine Marketing & Introduction to Google Ads		mb
	Google Ads Creation		mb
	Google Display Network(GDN) & Landing Pages		mb
	Retargeting & YouTube Ads		mb

	Web Analytics		mb
	Understanding and Using Google Analytics Data		mb
	Collecting actionable data with Google Analytics		mb
	Navigating Google Analytics Reports		mb
	Google Tag Manager		mb

	Introduction to Email Marketing & Email Service Providers (ESPs)		mb
	Creation of Lists & Flows		mb

	Landing Page Optimization		mb
	Increasing Trustworthiness		mb
	A/B Testing & Tracking		mb

	Introduction to Affiliate Marketing		mb
	Getting Approvals from Networks		mb

	Online Reputation Management		mb
	Handling an Online Crisis		mb
	Negative SEO & Burying in Google		mb

	Introduction to eCommerce Platforms		mb
	Setting up the Payment		mb
	Getting Traffic to the Product Pages		mb
	Crafting Offers		mb

	Facebook Blueprint		mb

Requirements

A Windows PC, Mac or Linux Computer ZERO programming knowledge required - We'll teach you everything you need to know

Description

This digital marketing course in West Bengal gives an in-depth knowledge of Digital Marketing and covers the essentials of online marketing and analytical tools. It trains the students to adopt a personalized approach to marketing as Digital Marketing improves sales figures and lowers customer acquisition costs. Participants learn to create the best Internet Marketing Strategy by using channels like Mobile Marketing, Facebook Marketing, Twitter Marketing, LinkedIn Marketing, Instagram Marketing, Content Marketing, Email Marketing, YouTube Marketing, and Affiliate Marketing. Prepare to use PPC ads, google ads, search ads, shopping ads, app installation ads, video marketing ads to increase the organic traffic to your website. Learn this and much more in the Best Digital Marketing institute in Online Hindustan Academy