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Digital Marketing (Professional)

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  • 2 students enrolled

Digital Marketing (Professional)

Mobile Marketing, Facebook Marketing, Twitter Marketing, LinkedIn Marketing, Instagram Marketing, Content Marketing, Email Marketing, YouTube Marketing, and Affiliate Marketing. Prepare to use PPC ads, google ads, search ads, shopping ads, app installation ads, video marketing ads

  • No Rating
  • (0 Reviews)
  • 2 students enrolled
  • 13500.00₹
  • 15000.00₹
  • Course Includes
  • 60 Hours of Intensive Classroom & Online Sessions
  • 10 International Certifications
  • 480+ Hours of Internship Program
  • Job Placement Assistance
  • Social Media and Web Analytics included


What learn

  • Digital Marketing Process (Define, Create, Attract & Convert)
  • Branding & Digital Presence Creation (Includes Website Creation)
  • Digital Content Strategy & Production (Blogs, Creatives, Videos, Infographics etc)
  • Organic Traffic Generation through Search Engine Optimization (SEO)
  • Digital Advertising (Google Ads, Facebook and Instagram Ads, LinkedIn Ads and Outbrain Ads)
  • Social Media Marketing (Facebook, Instagram, LinkedIn, Pinterest and Twitter)
  • Digital PR (Influencers and Blogger Outreach)
  • Lead Generation Techniques & Marketing Automation (Includes Email Marketing)
  • Web Analytics (Measurement, Analysis and Insights)
  • AI-Based Digital Marketing (Concept & Tools)
  • Starting, Growing & Monetizing a Youtube Channel
  • Making Money Through Affiliate Marketing
  • Monetization Using Google Adsense & Facebook
  • Freelancing in Digital Marketing
  • Building Your Personal Brand Online
  • Bonus: Starting and Managing an Online Business
  • Bonus: Starting and Managing a Digital Marketing Agency

Course Content

14 sections • 46 lectures •
Why Digital Marketing?
mb
Traditional versus Digital
mb
Mindset behind Digital Marketing?
mb
Expectations on when to Advertise Online
mb
Generating Unique Content from the Ideas
mb
Advanced Lists & Segmentation
mb
Getting Traffic to the Offers
mb
What is Domain, Hosting & Cpanel
mb
Introduction to CMS (Content Management System) and WordPress
mb
Installing WordPress and Launching a Website
mb
Customisation and Blog Setup
mb
Generating Ideas for Articles & Infographics
mb
Graphic Designing using Canva
mb
Curating Content
mb
Introduction to SEO
mb
On-Page SEO
mb
Off-Page SEO
mb
SEO Audits, Tools, Measurements
mb
Introduction to Social Media, Facebook Marketing, Content creation for social media
mb
Facebook Marketing and Advertising
mb
Instagram Marketing
mb
Tools for SM Scheduling, Listening & Analytics
mb
Basics of Search Engine Marketing & Introduction to Google Ads
mb
Google Ads Creation
mb
Google Display Network(GDN) & Landing Pages
mb
Retargeting & YouTube Ads
mb
Web Analytics
mb
Understanding and Using Google Analytics Data
mb
Collecting actionable data with Google Analytics
mb
Navigating Google Analytics Reports
mb
Google Tag Manager
mb
Introduction to Email Marketing & Email Service Providers (ESPs)
mb
Creation of Lists & Flows
mb
Landing Page Optimization
mb
Increasing Trustworthiness
mb
A/B Testing & Tracking
mb
Introduction to Affiliate Marketing
mb
Getting Approvals from Networks
mb
Online Reputation Management
mb
Handling an Online Crisis
mb
Negative SEO & Burying in Google
mb
Introduction to eCommerce Platforms
mb
Setting up the Payment
mb
Getting Traffic to the Product Pages
mb
Crafting Offers
mb
Facebook Blueprint
mb

Requirements

  • A Windows PC, Mac or Linux Computer ZERO programming knowledge required - We'll teach you everything you need to know

Description

Description

This digital marketing course in West Bengal gives an in-depth knowledge of Digital Marketing and covers the essentials of online marketing and analytical tools. It trains the students to adopt a personalized approach to marketing as Digital Marketing improves sales figures and lowers customer acquisition costs. Participants learn to create the best Internet Marketing Strategy by using channels like Mobile Marketing, Facebook Marketing, Twitter Marketing, LinkedIn Marketing, Instagram Marketing, Content Marketing, Email Marketing, YouTube Marketing, and Affiliate Marketing. Prepare to use PPC ads, google ads, search ads, shopping ads, app installation ads, video marketing ads to increase the organic traffic to your website. Learn this and much more in the Best Digital Marketing institute in Online Hindustan Academy

 

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